A two-year postgraduate programme that provides students with advanced knowledge in marketing strategies.
The Master of Business Administration in Marketing Management at by Faculty of Management at Medicaps University offers the knowledge of core business management principles to students. This course blends academic training with practical insights. It prepares students to lead and innovate across various marketing roles. The course develops the knowledge of essential business management principles. It teaches students various concepts of marketing strategies, consumer behaviour and market research. The course is ideal for those who aim to advance their careers or start new ventures in the marketing sector. The Faculty of Management at Medicaps University is known as one of the top MBA colleges in Madhya Pradesh. It offers a transformative learning experience for aspiring marketing professionals.
To enable students to establish themselves as effective professionals by solving real problems through the use of management science/practice knowledge and with attention to teamwork, effective communication, critical thinking and problem-solving skills.
PEO-2
To help students in developing professional skills that will prepare/reinforce them for immediate employment and for life-long learning in advanced areas of management and related fields.
PEO-3
To develop students to demonstrate their ability to adapt to a rapidly changing environment by having learned and applied new skills and new competencies.
PEO-4
Enable students to acquire innovation skills and drive the businesses through multifaceted skills.
PEO-5
To help students to develop advancement of conceptual and practical knowledge in the field of business management to contribute to nation building while upholding ethical practices.
PEO-6
To provide students with a state-of-the-art learning environment and industry-academia collaboration so as to develop managerial and entrepreneurship capabilities qualities.
Programme Outcomes (POs)
POs-1
Make data-driven decisions demonstrating the ability to identify alternatives and evaluate results.
POs-2
Demonstrate leadership skills by identifying goals and directing followers toward them by providing the necessary information and resources to the team, clarifying performance expectations, and timeframes and by Empowering them.
POs-3
Demonstrate an understanding of how global competitive environments are changing business practice.
POs-4
Identify, compare and contrast cultural differences and how these differences affect best practice.
POs-5
Demonstrating the ability to integrate management techniques to aid planning and control in a changing environment.
POs-6
Understand how to effectively manage conflicts in organizations.
POs-7
Demonstrate professionalism, self-awareness, leadership, and effective communication skills.
POs-8
Understand ethical issues and dilemmas that businesses often face.
POs-9
Describe current practices, issues, and concerns in business administration.
POs-10
Understand the concepts of information technology (IT) and how IT can improve organizational performance.
POs-11
Carry out a detailed literature search of business administration using relevant bibliographical resources from print and online resources.
POs-12
Devise appropriate strategies for their own ongoing professional development and implementation of these strategies upon successful completion of the MBA.
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