BBA in Marketing Management is a three-year undergraduate program that provides students with in-depth knowledge of marketing principles and strategies.
The program enables graduates to develop the skills to create, promote, and manage effective marketing campaigns across various industries. Students learn fundamental topics such as business communication, economics and principles of management. They pursue subjects like consumer behaviour, digital marketing, brand management, sales and distribution management, and marketing research in later semesters. The program emphasises practical learning through case studies, internships, and live projects, helping students cultivate analytical and creative thinking.
Graduates of BBA marketing management from one of the best BBA colleges in Madhya Pradesh are well-suited for dynamic careers such as advertising managers, brand managers, digital marketing specialists, sales managers and market research analysts.
To nurture students as professional with strong foundational knowledge and skills in management. Through contemporary coursework involving practical applications, students learn to effectively solve the complex management problems with ‘Think Global, Act Local’ perspective
PEO-2
To provide adequate basic understanding about Management Education among the students so they exploit opportunities being newly created in the Management Profession and through development of effective communication skills make them competent and provide themselves self-employment (Entrepreneur).
PEO-3
To develop students suitable for absorption into industry in base level managerial positions and also for higher level studies and research in management.
PEO-4
To practice high level of professionalism necessary to deliver the knowledge, expertise and skill of students through the application of research to business problems and issues.
PEO-5
To prepare potential managers by inculcating in them qualities required to occupy top positions in the management hierarchy and equip students with technical proficiency in domestic as well as global.
PEO-5
To provide a global perspective on strategy, organization policies, practices and business functions and understand statutory and regulatory procedures, compliance, documentation that support organization’s global supply chain.
Programme Outcomes (POs)
POs-1
Identify and define problems and opportunities.
POs-2
Demonstrate problem solving skills by gathering and assessing appropriate information.
POs-3
Demonstrate use of appropriate techniques to effectively manage business challenges.
POs-4
Effectively communicate management concepts, plans and decisions in oral and written form.
POs-5
Demonstrate professional conduct within any team activities.
POs-6
Write effective business documents.
POs-7
Understand, prepare and deliver effective oral business presentations using a variety of appropriate technologies.
POs-8
Identify and analyse social responsibility issues involving different stakeholders.
POs-9
Develop viable alternatives and make effective decisions relating to social responsibility.
POs-10
Demonstrate competency in the underlying concepts, theory and tools taught in the core undergraduate curriculum.
POs-11
Devise appropriate strategies for their own ongoing professional development and implementation of these strategies upon successful completion.
POs-12
Engage in independent and life-long learning in the broadest context of business and society.
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