Mr Rohit Joshi is an Assistant Professor in the Department of Management Studies specializing in Marketing (UGC NET- Management). He is currently pursuing PhD from D.A.V.V. Indore, and his research interests focus on consumer behavior and technology adoption, particularly among bottom-of-the-pyramid populations. Mr Rohit has published research in several Scopus and ABDC-ranked journals, including the Journal of Financial Services Marketing and the Journal of Science and Technology Policy Management. A postgraduate from GIM Goa, Mr Rohit has extensive experience in marketing and planning in the life insurance and power sectors.
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