Dr. Amrita Baid More is a distinguished academic with over 14 years of experience in management and communication.Dr. More holds a PhD in Management and is an accomplished researcher with a focus on artificial intelligence, consumer behavior and communication.
She has published extensively in WOS,SCOPUS and UGC Care-listed journals and contributed to book chapters with publishers like Emerald,Springer,Taylor and Francis and IGI Global.Dr. More has also been part of the SANKALP project under the Ministry of Skill Development.Her research interest includes Artificial intelligence, Consumer servicing and engagement, consumer communications
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